8 Things Learned in Unscripted by MJ Demarco
This book is about mastering entrepreneurship and fonancial freedom in a no nonsense manner.
MJ breaks down these key points:
#1 Understanding what a value array is in your market and for what you want to offer.
A value array is analyzing all the different features that someone/a company is offering in your market. If they have pizza… what toppings? Can it be delivered? Will they cater?
If you are about to start a pizza company, you want to know who the best in the market is and what all they are offering in their value array.
#2 Start with ONE. Start by serving your first customer to the best of your system’s potential.
Noticing the script
#3 “Value Vouchers” instead of money which imply you have to be valuable to get paid more/rewarded more in this world.
#4 CENTS for deciding if a business opportunity will be lucrative for your time and money investment:
C — Control
N — Need
T — Time
S — Scale
#5 Scale vs Magnitude
#6 There are no wealth chauffers.
Are they getting paid for the knowledge they teach or what they actually did?
#7 Productocracy where 1+1 = 3
#8 Money System: something that generates income for you for life whether you work or travel