Start with the NEED

Identify a burning problem that people need a solution for.

Image by jmason from Unsplash

You can select a desire, something people want or wish they had or you can be more concrete and focus on a need.

Then design a solution and test it with your target customer.

Your target customer is the main one you are creating this solution for. Your target customer is a profile of the attributes shared by most ofโ€ฆ

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Coach | Author | Listen to the podcast: https://anchor.fm/groundupbiz

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