Why Crush It by Gary Vee is Still Relevant Today
The digital world is here and brands have noticed that digital marketing can be very cost-effective for their long-term brand strategy. Every day, more people are deciding that they want to become influencers.
A new generation is growing up and they are seeing less of the “employee-side” and more of the “brand ownership side” with social media and the internet being more closely woven into their upbringing. There has never been a better time than now to learn how to become a content creator or a marketer so you can help people who are creative spread their message.
I wanted to share Crush It by Gary Vaynerchuk with you because it's the essence of building a digital brand these days and all the HUSTLE involved. In this book, Gary covers several social media platforms and how other brands are using social media to connect with their customers in a way that has never been possible before.
Brands like Taco Bell and Chick-Fil-A are using social media to be more personable even though they are a brand, not a human, but great brands feel almost like friends on social media today.
This book is about truly catering to your audience and building a digital resume/portfolio that is sure to lead wherever you want to go. Here are 4 main takeaways from the book that have helped me in my professional career:
#1 Producing great content is key. High quality, relevant, and consistent
#2 Your digital presence and portfolio are becoming more important than your resume
#3 Be passionate about life and about your topic. Also, be passionate about giving to others.
#4 Document your journey instead of hesitating too long over what type of content to create
Reading this book was a game-changer for me as I started my career in marketing. It certainly gave me the edge to improve my digital presence and help others improve theirs with the wisdom I learned.